Nudge My Tour video series

Nudge My Tour video series

abehavioural approach to tourism

tourism can bring many positive impacts on a territory, a heritage site or a destination. However, if poorly managed, tourism can also become harmful for the environment, the economy and the resident community. Many efforts to promote sustainable tourism can be traced back to two strategies: regulation and persuasion. But despite these efforts, we still witness an intention-action gap when it comes to engaging in sustainable behaviour.


Nudge My Tour and BeST are two Erasmus+ projects building & sharing knowledge about behavioural sciences applied to tourism sustainability, with the aim of helping destination managers and policy makers to make sustainable behaviours easier to adopt and more attractive.


formicablu designed and produced the four-part video series for the project Nudge My Tour.


project website